Speaker Information
Geoff Read CEO Dab Gaming
· How sophisticated is your mobile strategy and what do you need to do now?
· Key customer experience differences and requirements between mobile and tablet gambling
· Lessons learned, key successes and areas for improvement
· Defining a core set of principles to achieve customer experience excellence, maximising player lifetime value and revenue generation capabilities
· What does a differentiated customer experience look like and how can you create a step change in delivery?