Speaker Information
Paul Morrissey Customer Experience Expert University of Liverpool
· The importance of analytics in driving targeted CRM, pricing and promotions for customers
· An overview of the latest analytics tools to shape your product design, marketing strategy and user experience to directly improve profits?
· Developing robust customer-centric architecture to support masses of data being driven through
· How online advances represent an opportunity for agile online companies?
· Unlocking big data to tailor your content and communication for a new generation of customers across multiple platforms and channels
· The importance of big data analytics to effectively target your customers in the right place and at the right time