·        What are the range of low cost incentives that drive customer satisfaction across each segment of your market?

·        What is the difference between the perceived value of the customer experience to the customer compared to the net value to the company?

·        How does incentivisation enable you to maintain control over the delivery of a positive customer experience?

·        The advantages of a cross-conversion based approach for the stakeholders (player, online operator, land based operator)

·        The sustainable land-based affiliate model

·        How to drive the land based players to an online site

·        The most common pitfalls

·        What are the land based players doing with their smart devices in a land based gambling environment – Digital behavior case study

·        Cross-conversion case study – Online social gaming platform connected to a land based slot arcade network