#CXgambling

Speaker Information

Christophe Dhaisne Head of Customer Experience Unibet

4:20 PM Embracing Digitalisation As The Foundation Of A Cutting-Edge Customer Experience Strategy

·         Capitalising on advances across cloud, big data, social and mobile platforms

·         What is most important to a digital customer base: speed, excitement and functionality

·         To what extent do digital channels offer the greatest opportunities to impact profitability and customer retention?

·         Fine-tuning the customer experience across internet and mobile channels to achieve the greatest profitability

·         Ensure digital transformation is coupled with operational excellence

·         Examples of gambling companies that have dramatically improved their digital delivery capabilities

·         Drawing comparisons between what worked and what could be improved

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